The Facebook Marketing Book provides a comprehensive overview of Facebook and provides excellent suggestions and examples for those who are considering using Facebook as part of their marketing strategy.
The book starts with the basics: Profiles, Pages, Groups, Events and builds from there into Facebook applications, developing a content strategy, cross-promoting content, advertising on Facebook and concludes with ways that you can track and measure your Facebook marketing efforts. While the book does not delve into any one area in any great depth, it provides a comprehensive overview of Facebook and will have you marketing on Facebook in no time. However, if you are looking for a lot of specifics, you might be disappointed. For those areas that you may be interested in exploring further, such as building your own Facebook application or obtaining additional information on analytics, the book provides you with a solid base to build upon. I found the book to be well written, easy to read, with a nice balance of graphics and screen shots from Facebook. I also liked how the authors provide their thoughts on what might and might not work in particular areas.
For those who are experienced with Facebook, they will most likely find this book to be too basic. However, if you are new to Facebook or would like to understand how you can use Facebook in your marketing, then I highly recommend this book. To purchase the book or to obtain additional information click here: http://oreilly.com/catalog/9781449388485/
Disclosure: A free electronic version of The Facebook Marketing Book was provided to me as part of the O’Reilly’s Blogger Review Program on the understanding that I would review the book. It is a great program that I also highly recommend. Full details of the program can be found by clicking on the following: